Fashion venture on cards: Is Mark Zuckerberg shifting from tech to trendy?

Mark Zuckerberg, the CEO of Meta and founder of Facebook, is planning to venture into the world of fashion. At 40 years old, between managing one of the biggest tech companies in the world, Zuckerberg has found time to design his own line of t-shirts. Recognised for his casual attire, typically consisting of plain grey t-shirts and hoodies, Zuckerberg has now made a conspicuous change to his dressing style, opting for more expressive designs that have caught people’s attention.
In recent months, Zuckerberg has been spotted wearing oversized t-shirts, which he designed himself. The shirts are printed with classical phrases, a new passion project he revealed during a podcast interview in September. He mentioned that his t-shirts carry some of his favourite sayings, adding a deeper meaning to his wardrobe.
Speaking on the “Acquired” podcast in mid-September, Zuckerberg said, “I’ve kind of started working on this series of shirts with some of my favourite classical sayings on them.” This revelation gave a glimpse of his growing interest in fashion design.
At the podcast, Zuckerberg was seen wearing a black t-shirt with a Greek phrase, “pathei mathos,” which loosely translates to “learning through suffering.”
He added that this saying held personal meaning, calling it “a little family saying.” This symbolic shift in his wardrobe represents more than just a fashion statement; it seems to highlight a new creative side of the tech mogul.
Mark Zuckerberg’s shirts aren’t just ordinary designs as the messages printed on them reflect his interest in classical literature and philosophy.
For example, at a Meta keynote presentation, Zuckerberg wore another of his custom-designed t-shirts, this time printed with “aut Zuck, aut nihil,” a twist on the Latin phrase “aut Caesar, aut nihil,” meaning “either a Caesar or nothing.”
Zuckerberg has partnered with Mike Amiri, a well-known fashion designer based in Los Angeles, to produce these unique t-shirts. Amiri, who launched his brand AMIRI in 2014, is no stranger to high fashion. His brand is sold in over 160 high-end stores globally, including Bergdorf Goodman in New York, Harrods in London, and Galeries Lafayette in Paris.
AMIRI has also opened standalone stores in major cities like Beverly Hills, New York, Shanghai, Tokyo, and Dubai. By teaming up with a designer of this calibre, Zuckerberg’s venture into fashion signals a serious interest in the industry, though it remains unclear how deep his involvement will go beyond this t-shirt line.
For years, Mark Zuckerberg has been known for his simple, no-fuss wardrobe choices, but his recent foray into designing t-shirts shows a different side of his.